Making The Most Of Your Website

It’s not enough to simply have a website these days. You have to make the most of it. The online user experience is now more important than ever you can create a good user experience without spending a lot.

Building a website and putting it out to the world wide web should serve it's purpose to your visitors but how does it serve you? unless visitors know how to specifically find you, your presence on the web is probably wasted.

Websites have a variety of functions that can serve you in more ways than one as a website owner putting these functions to use is a step further to creating a better web presence.

Know your audience and their goals

Who's coming to your site? This may sound simple but it's surprising how many organisations aren't aware of this information.
Run an online survey on your site to find out more about who your customers actually are and where they are coming from. Break it down into a clearer segmentation to give you a basic view of how your visitors interact on your site.

Search Engine Optimisation (SEO)

Good usability and good search engine optimisation (SEO) go hand in hand.
Tailor your site to what your audience is thinking and that's what they'll type into the search engines! Try the Google AdWords Keyword tool - it shows what's been searched for on a given URL in the previous month.

Another valuable addition to your website is Google Analytics, which lets you analyse your website statistics. Site maps are also something search engines love rather than scanning your site for information a site map will allow a search engine to pull all of your pages in one hit.

Keywords and Descriptions

Make every link, page title and page description count towards your keywords arrange them so as the keywords you have applied in your site match your links and your page titles, make sure you have those keywords in your page information take a small portion of your site introduction and add it into your page description. You may not be familiar with these terms they are areas associated with the back end of your website ask your web designer to implement and pay particular attention to these areas.
Turn your images into advertising slogans by adding alt tags, these are text that can be added behind the image which when moused over will appear, your visitors may not take too much notice of it but search engines certainly do.

Remember your web designer is the most important part of how your visitors are going to interact on your website, keep in mind a web designer does not know as much about your business as you do so its very important to make sure your web designer understands how your business works and the key factors of your products and services.
What you think may work for you is not necessarily the best approach, many website owners build websites that suit them you need to remember your website is not there to attract you its there to attract a variety of people who all think differently what's good for some is not enough for others you are never going to find the right balance but if you can keep 80 percent of your visitors interested that's a really good start.
 

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